Fashion NFTs are making people rich — these might be next

Hey guys so a couple of days ago we had A huge news story where nike acquired Artifact which is a digital fashion Company that gained popularity selling Crypto punk sneakers before recently Dropping one of the most anticipated nft Collections with clone x now the terms Weren’t disclosed but people are Estimating that they were bought out for Between 200 to 500 million dollars which You know makes sense given that just in The last couple of weeks artifact has Made over a hundred million dollars in Sales from clone x as well as secondary Royalties and as you would expect this News led to the clonex prices Skyrocketing at one point the floor for Clone vials went all the way up to 12 Eth basically a 10x from where some People bought in earlier and the hype Was so crazy that it actually drove Openc marketplace volume to the highest Point we’ve seen in a couple of months But the story is much bigger than Artifact alone you know this is just the Latest in a series of big moves that We’ve seen from you know huge brands Especially fashion brands that are Trying to get in on the nft and Metaverse space and just like how people Made a lot of money with their clonex Nfts they’re gonna be other huge Opportunities for people who can get in On this wave before it goes mainstream

So today we’re going to talk about why This announcement was such a big deal We’ll talk about why we’re going to see Much more of this in the coming months And then i’ll give you some alpha with Three collections that i think could be The next to announce something huge with One of these brands but before we do That let’s hit the like button so that This channel can maintain its top spot On the openc nft rankings and can you Believe some people actually think this Image is photoshopped because you know Technically this isn’t an nft it’s a Youtube channel well ladies and Gentlemen if it’s on the internet you Know it has to be real so this is just The magic of the like button okay so First off when i started to look into This topic i was surprised by how Massive the fashion industry actually is I mean i knew it was big but this is Next level lvmh which is the french Holding company behind brands like louis Vuitton and givenchy has a market cap of 400 billion dollars that’s more than Goldman sachs and disney combined and Then you have other massive brands like Obviously nike which is at 260 billion Dollars and adidas at about 50 billion And all in the fashion industry Generated 2.5 trillion dollars in global Annual revenues prior to the pandemic That’s more than double the amount

Generated by apple facebook microsoft Google amazon and netflix combined but Just like any other big brand that Revolves around discretionary spending These companies are always fighting for Attention and brand awareness and now They’re realizing that a lot of this Attention is going online you know first With gaming and social media and now With whatever we want to call this Metaverse this explains why balenciaga Is partnering to produce skins in Fortnite it’s why nike is working with Roblox to create a nike land virtual World while at the same time filing Patents for nfd trademarks it’s also why Adidas recently partnered with bourdain Yacht club and purchased an ape of their Own and why burberry partnered with the Nft game blanco’s block party to sell a Cosmetic skin with their branding in Just a matter of months you know nfts And the metaverse have become top of Mind for many of these companies and you Know you can frequently hear quotes from Vps like this one at gucci who says it Is only a matter of time until a brand Like gucci creates and sells a high Value nft so while on one side you have People calling this all a scam you know Beanie babies 2.0 and that in a year no One’s going to be talking about this on The other side you have these mega Corporations with their teams of

Analysts realizing that they have to get A seat on this train before it leaves The station and there’s a few reasons Why this all makes complete sense for These brands and why it’s only going to Accelerate from here first as we Mentioned there’s a lot of attention Going from the physical world to the Digital world right that much is obvious But even more important than that is the Rise of what we might call digital Identities you see we’ve had online Avatars at least in games for decades Now you can go back to world of warcraft And even earlier than that to see people Caring about what their online character Looked like what gear they were wearing Etc but these were self-contained Avatars right they were limited to just One game and you didn’t really own it Okay if they banned you then you would Lose access to this character along with Any items that you purchased with real World money but even with those Limitations people were spending tens of Billions of dollars a year on cosmetic Items alone you know for years fortnite Skins were one of the most popular Things that kids would spend their Parents money on and in games like cs go We’ve seen people spend up to 150 grand For a single cosmetic weapon however now With nfts we’re getting much closer to What true persistent online identities

Will look like you know an nft like These profile pic collections are fully Independent of any platform but they’re Still also compatible with any web3 Application if the developers allow it And they’re incentivized to do so Because this is a great way to encourage You know one of these groups of people To try out your product this is why when A company like any mocha brands goes out To make a game nowadays they’re likely To partner with a collection like board Api club because you instantly convert a Large number of their holders and that’s A great way to kick off a player base Beyond that online identities just get You know way more impressions than Whatever it is that you buy offline Consider jay-z’s punk on twitter and how Many people see this on the regular even Though he barely ever tweets and then Compare that to some gucci suit that you Know he might wear to a hollywood gala It’s pretty clear that over time people Are gonna associate that punk with jay-z Way more than whatever that suit was and If you’re a brand that can get in on That you know that’s gonna double up as Huge marketing for your products the Bottom line is that people are starting To care more about their digital Identity dare i say more so than their Physical identity and ladies and Gentlemen as someone who just went on a

Massive massive interior design spree For their studio i mean look at these Before and after photos and some of you Were already thinking that i went Overboard when i put one toad on my wall But guess what we now have two toads Because we don’t settle here especially When it comes to your viewing pleasure But even with a design aficionado like Me i might still spend more money on a Metaverse home like this recent Collection of metaverse property nfts Okay the last reason why this is going To be a huge trend is simply because you Know making money with digital wearables Is way more profitable than with Physical fashion consider this 3d birken Bag that sold for more than the physical Version and then think about what it Would take to make a thousand of these Compared to making a thousand physical Bags this is pure margin and profit for These companies and it’s possible that You know in five years if a brand like Nike is getting at least 10 of his Revenue from digital fashion and it Could make the company as a whole way More valuable because it starts becoming Almost like an internet company i mean If gucci started to sell primarily Digital assets are they even still Considered a fashion company at that Point would you call epic games a Fashion company since it does make like

90 of its revenue from selling you know Cosmetic skins but all right that’s Enough philosophical questions for today Now let’s talk about how you you know a Savvy investor who watches junk holo Holobuys tokens most definitely smashes Every like button that you see how can You benefit from being here early and Seeing this trend coming from a mile Away well first off the interesting Thing about having all these assets on The blockchain is that they can all be Traded and anything that could be traded Can be priced and anything that can be Priced can be speculated on so for the First time we’re gonna have a very Liquid market for cultural items like You know fashion and it’s gonna create An entire class of investors who are Just have an eye for trends and can Profit from their intuition so in Practical terms what can you buy today To get exposure to this trend well Obviously you can buy clonex which is Artifact’s profile pick collection Although you would have to pay you know A minimum of twenty thousand dollars for One now will this turn out to be a steal In the long run well they certainly have Enough resources now to turn this into a Huge brand and nike didn’t just pick up This collection to have their first Major integration flop so you know Expect discounts and white lists on

Whatever nike is doing but it’s tough to Know how much of this is already priced In i personally didn’t get one and i Feel like i missed that boat but at this Point when i look at that price and the Information that we have i can’t say That you know it looks cheap but beyond That there are a few other collections That could be the next one to announce You know a huge collab with a major Brand or they could have enough Resources to turn themselves into a Well-known brand so let’s get into that Now the first one i want to talk about Is 10 ktf which is a project that we’ve Spoken about on this channel before this Is a project built around a fictional Shop owner called wagmi-sun who from Time to time will sell nft wearables and Often these wearables will be linked to The identity of a specific nft so for Example you could get a backpack with Your character’s face on the back if it Comes from one of these verified Collections this is a narrative driven Collection where they’re slowly building Out the lore and the characters and People are attracted to it because of This mysterious approach now maybe the Best summary of why this project is Interesting to me comes from this Discord post from nate k which i’m going To read to you now so we know that 10ktf Is owned by a company called we knew we

Know that we knew is co-founded by People who is one of the most prolific Artists in the world we knew also has Partnerships with time and louis vuitton And the team has had connections with Some famous musicians in the past we Also know the team is pretty big Probably over 25 people at this point And there’s evidence that they’re Partnering with some other collections Like oniforce and forgotten wizards but The reason i want to bring this up is Because just last week their discord was Visited by a couple of adidas execs who Just happened to be there and quote have Been lurking for a while and so there Are rumors that there might be a deeper Collaboration in the works this is all Just speculation at this point so do What you want with this information but I do think that we knew looks like an Ambitious company and they are tackling The fashion angle so i wouldn’t be Surprised if they are getting approached By some of these major brands and adidas Has been one that has been active in the Space for a while now if you do want to Get involved there are two major ways to Do so you can buy a genesis nft which Has a floor of about 0.1 eth or you can Buy a blank and turn that into a custom Nft using one of your verified nft Characters through their web store the Idea here is that there’s probably gonna

Be an upcoming collection or some major Airdrop and they’re gonna find a way to Reward their early holders in some way And if you recall artifact also had Similar nft wearables that they used to Whitelist people to pre-mint their Clones and some people flip those Wearables into 50 to 100 000 gains so do With that information as you will okay So the second collection i want to talk About is atom bomb squad so this is the Nft collection created by the founder Behind the hundreds which has been a Popular streetwear brand out of la for a Couple of decades now there are 25 000 Nfts which is higher than usual and the Floor is at about 0.2 east with 8 000 Owners personally i bought in at the Mint and then sold but i’m thinking of Buying in again at this price and i’ll Give you two reasons why this collection Is interesting first when you buy an Atom bomb nft you do get some rights to The artwork itself and how this would Work is the bomb holder can print their Nft on products that are sold through The 100 store and you would get Royalties based on the revenue that they Get from sales the other interesting Part of this collection was the recent Decision to token gate the 100 Storefront to people who own one of These atom bomb nfts this provides Utility to the bomb along with you know

White lists and exclusive drops because It’ll be essential for anyone who is a Loyal fan of the brand and who routinely Buys their products so when it comes to The merge of the physical fashion world And web 3 atom bomb squad is probably Further along than any other collection And so if you consider that there’s so Many huge brands trying to get a Foothold in the space and i wouldn’t be Surprised if there’s an acquisition here Or some other very deep collaboration in The future okay and then finally we have Hape beast and we spoke about this a Couple of videos ago but for those that Aren’t aware you know this is an nft Drop that is coming out later this month And it’s one of the most hyped drops in Recent memory the interesting aspect Here is that they’re taking a digital Fashion angle that we haven’t seen from Many other collections especially not Ones that are this big so they have Their sights set on this trend and they Have their 3d models already looking Pretty clean so if i’m a big fashion Brand and i saw that nike announcement And i’m like all right what other Collections are out there that i can Work with then hate b seems like an Obvious opportunity for at least a Collab and i think this was always part Of their vision and they probably have People working on this behind the scenes

The only thing about hate beasts is that They’re now officially a 100 white list Only drop meaning that they’re not going To have a public sale so as someone who Does not have time to engage in the Discord that much i’m probably going to Miss out on the mint and so i’m going to Be watching the secondary market to see Where it goes alright guys that’s it for Today thanks for watching and i’ll catch You at the next video